ArchDuo is an architecture studio from São Paulo with 12 years of history. They came to Arribada looking for a destination to redirect the traffic from their new paid media campaigns.

Over the years, they had already tried different formats — a custom-built website, a platform-based one — but both were outdated and had been offline for a while. From the start, they were clear: “We don’t want a heavy website. We just want a simple, elegant digital presence. A place that shows our work and feels like us.”

So, the solution was a landing page — direct, intuitive, and focused on conversion. All contact buttons were connected to their WhatsApp, except for one message form that goes straight to their email. The first challenge wasn’t about design; it was technical. Their domain was coded and hosted in a way they no longer wanted. So, we began by untangling the setup, fixing the redirections, and migrating it to Wix, a platform they already used and could manage independently after launch.

With the foundation ready, we moved to the experience. The UX design was built around a specific moment in the customer journey — when someone is validating an architecture portfolio. At that stage, the visitor already needs the service, has some ideas in mind, and is starting to dream about making them real. That’s why the cover photos deliberately include people using the spaces, helping future clients picture themselves living in those projects. The “About” section comes right after, reinforcing authority and credibility, followed by the list of services.

Each project was presented with a small but intentional detail: the order of the photos follows the same flow as a real-life house visit — starting in the living room and common areas, and only then moving to the kitchen, bathrooms, and bedrooms. It subtly recreates the feeling of being welcomed into someone’s home. The result is a landing page that feels like ArchDuo, delicate yet creative, technical yet emotional. A studio that listens, designs around real needs, and delivers with excellence.